This information is intended to illustrate the software tools, generating cookies or other identifiers, adopted on the website www.greatestate.it; we use these tools to make our site work better, understand how you interact with it and improve its usability, evaluate performance and identify problems, optimize the user experience, measure the audience, customize content and measure its effectiveness, and interact with the most used social platforms.
The cookie is a small packet of data, generated and managed directly by your browser, following instructions received from the webserver of the site and/or from the code on the page visited, and stored in your device, in order to store useful information later; some have a duration limited to the browsing session (so called session cookies) while others have a set date and therefore remain until expiration (so called permanent cookies).
There are different types and possible classifications of cookies; to learn more, please visit the dedicated page on Wikipedia; for the purposes of this information, also in compliance with the recent provision 231 of the Authority for Protection of Personal Data - Guidelines for cookies and other tracking tools, we highlight two particular categories: technical cookies and profiling cookies.
Technical cookies are those strictly necessary for the operation of the platform, they are usually generated directly from the website, and can be installed without the user’s prior consent.
Profiling cookies are used to create user profiles, to propose advertising based on their preferences or create special functions that interact with third-party tools and sites; in general, they require the user’s consent.
First of all, we inform you that you can set your browser not to use cookies, whether they are first-party or third-party, by following one of the various guides available on the InterNet; always through the browser, it is also possible to remove the cookies present in the local memory of the device. We point out that disabling/deleting cookies could result in total or partial compromise of the functionality of our website.
Our cookie management panel, present in the footer of each page of this site, allows you to enable or disable each individual tool using cookies subject to consent.
Technical cookie used by the cookie management panel, which allows you to store the choices made by the user.
Legal basis: legitimate interest - Duration of the cookie: 180 days - Place of processing: NL / ITA.
Technical cookie used to store user-side configurations of the various API’s and databases making up the GE information infrastructure.
Legal basis: legitimate interest - Duration of the cookie: session - Place of processing: NL / ITA.
Google Analytics is a web analytics tool provided by Google that helps website owners understand how visitors interact with their site and allows them to collect and analyse detailed traffic information.
Legal basis: consent - Duration of various cookies: from 10 min to 730 days - Place of processing: USA - Privacy Policy - Go to the official website for more information.
Google Tag Manager is a platform that allows you to manage the codes and various tags related to the website tracking and analysis codes.
Legal basis: consent - Duration of the cookie: 730 days - Place of processing: USA - Privacy Policy - Go to the official website for more information.
The Youtube platform is used to show multimedia content on the site, such as videos on real estate property cards and multimedia content in general.
Legal basis: consent - Duration of the cookie: 730 days - Place of processing: USA - Privacy Policy - Go to the official website for more information.
Microsoft Clarity is an analytics tool that allows us to understand how users interact with our website through session records, heat maps and other advanced features.
Legal basis: consent - Duration of cookies: from 10 minutes to 365 days - Place of processing: USA - Information Site - Microsoft Privacy Policy
Matomo is an open-source web analytics platform that allows us to collect detailed information about the behaviour of visitors to our site. This data helps us to improve the user experience and optimise our content. The tool is directly operated, i.e. first-party and/or technical.
Legal basis: legitimate interest - Duration of cookies: from 30 min to 156 days - Place of processing: ITA
Facebook Pixel is a measurement and retargeting tool that allows us to analyze and optimize our advertising campaigns, in order to optimize them and have operational and statistical feedback.
Legal basis: consent - Identification duration: session - Place of processing: IRELAND / USA - Privacy Policy - Go to the official website for more information.
OpenStreetMap is a service, provided by the OpenStreetMap Foundation, which allows us to display geographic data in the interactive maps of our site.
Legal basis: consent - Identification duration: session - Place of processing: NL & UK - Privacy Policy - Go to the official website for more information.
Recaptcha is a service from Google that allows us to prevent spam and protect the website from abuse.
Legal basis: legitimate interest - Identification duration: session - Place of processing: USA - Go to the official website for more information.
This is a service offered by Adobe, which allows you to insert special fonts on the pages of the website.
Legal basis: legitimate interest - Identification duration: session - Place of processing: USA - Privacy Policy - Go to the official website for more information.
Plug-in used to implement the virtual tour function in property listings.
Legal basis: legitimate interest - Identification duration: session - Place of processing: IRELAND - Privacy Policy - Go to the official website for more information.
Plug-in used to implement the virtual tour function in property listings.
Legal basis: legitimate interest - Identification duration: session - Place of processing: USA - Privacy Policy - Go to the official website for more information.
This is the software component that allows the interaction of our site with the Twitter social platform.
Legal basis: legitimate interest - Identification duration: session - Place of processing: IRELAND & USA - Privacy Policy - Go to the official website for more information.
This is the software component that allows the interaction of our site with the Pinterest social platform.
Legal basis: legitimate interest - Identification duration: session - Place of processing: IRELAND & USA - Privacy Policy - Go to the official website for more information.
This is the software component that allows the interaction of our site with the Linkedin social platform.
Legal basis: legitimate interest - Identification duration: session - Place of processing: USA - Privacy Policy - Go to the official website for more information.
This is the software component that allows the interaction of our site with the Facebook social platform.
Legal basis: legitimate interest - Identification duration: session - Place of processing: IRELAND / USA - Privacy Policy - Go to the official website for more information.
In case of doubts, you can address any request or exercise your rights, as indicated in our privacy policy, simply by sending us an e-mail to or directly to our data protection officer, to their appropriate address ..
Regarding the deletion of personal data from the Facebook SSO plug-in, we have provided a specific instruction page.
The Data Controller is Great Estate Immobiliare s.r.l. with registered office in Palazzone - Via Piana, 15 - 53040, San Casciano dei Bagni - Siena - ITALY.